Data, Charts, and Insight: Why Seeing the Numbers Isn’t Enough

In the previous post, I made a deliberately provocative claim: Dashboards don’t drive decisions.If you haven’t read that yet, it’s worth starting there, because this post explains why that problem keeps showing up, even in organisations with good data, good tools, and capable analysts.The short answer is this: We keep confusing data, charts, and insight as if … [Read more…]